When planning a successful SEO campaign, keyword research is the place to begin! Keyword research, as we know, is the foundation of SEO; if done correctly, there is a good chance you will generate a lot of additional business.
Keyword research is often a neglected area, as most professionals think extracting keywords from Google’s Keyword Planner and arranging them according to the number of visitors per month is all it takes. However, it involves much more than that.
Keyword research is a challenge, and it can take time to learn. So, professionals need to practice. Once you are able to pick the right kinds of keywords, you will help your business win a great number of leads, which would otherwise be impossible.
How to Get Started with Keyword Research
You need to ask yourself the following questions:
1. Is the keyword relevant to my website?
2. Will a visitor find what they are looking for when they land on my website/page?
3. Will a visitor be satisfied once they reach my website using the selected keyword?
4. Will visitors convert to a customer using the selected keyword?